The iGeneration or Generation Y has once again been characterized for its lack of analysis and excess gullibility when it comes to advertisements and publicized media. In an article by Microsoft writer, Joanna L. Krotz, the modern teenage generation has been characterized as "unbelievably enthusiastic about winning free concert tickets or cars or ski weekends." In other words, our generation is more vulnerable than ever to excitement surrounding contests and other consumer giveaways. Radio contests, discounting, and promotional pop-ups are all ways to effectively reach the teenage demographic.
In my own personal experience, it is evident that teens are obviously very open to bandwagon and other propaganda techniques that make heavy use of excitement and reflex decisions. In that same article by Krotz, it was suggested that this vulnerability may point to a strong desire for community and fellowship. Even if that is the case, the end result is that there is a fail-proof propaganda technique that is being used to exploit the iGeneration. To what extent are you, as the reader, influenced by promotional media and other discounting/giveaways? Would it be safe to say that all teenagers are affected by these techniques?
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