As stated in a previous posting, this generation is beginning to listen to music that speaks about current events and other socio-economic issues. The argument can definitely be made that the iGeneration is becoming involved in the world through the knowledge they gain by listening to music. Similar to the counterculture of the 1960's and 1970's, the younger generation has been moving towards a more politically and economically conscious state of mind. Music is definitely one of the more powerful advertising techniques because it can be repeated over and over again for free and the same message used can be driven home even more effectively.
Another shift in the iGeneration is becoming evident by the music that makes it onto radio nowadays. The iGeneration's lack of analysis involving things like movies and music is growing by the day. For example, singer Katy Perry has recently put out a song called "I Kissed a Girl" (obviously written about the writer kissing a person of the same sex). Perry's strongest following comes from the teenage demographic indefinitely. Rapper Lupe Fiasco even wrote a song called "Dumb It Down" about the evolution of the music industry and its overall decline. For centuries, music has played a role in every generation's lives, never more true than for the iGeneration. Are there any songs currently in radio circulation that you feel are pointless and why? How does this show a shift in the overall intelligence and purpose of music?
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