America's youth are trending more and more towards overweight and obese. The cliche classification of this increasing obesity is that it is a result of rising consumption of fast food. The stereotype of a fast-food customer, a starving college student, are becoming more and more vulnerable to the advertisement and easy access to food. McDonald's has a new marketing campaign where they try ease the guilt of their customers by changing the appearance of their restaurants to a more modern, earth-friendly look. Almost using the propaganda technique of card-stacking, the fast-food industry fails miserably to make the consequences of consuming hamburgers and french fries so frequently.
The iGeneration is incredibly vulnerable to the advertising and marketing techniques used by businesses, such as McDonald's. In a routine by Eddie Murphy off of his comedic tour, "Raw", the American affinity with fast-food and the idea that home-cooked food is no longer "cool", is made evident by a scene where children with Mcdonald's hamburgers make fun of a lone kid with a homemade hamburger. This generation is unintentionally ostracizing those without the resources to have the "finer luxuries of life", such as fast food. The result of these marketing techniques is a culture that looks past health consequences and focuses more on convenience and ease of access. How many times per week do you eat fast-food? Are there any specific marketing techniques used by these organizations that draw your business?
It’s sad how Americans are becoming more and more materialistic. Hamburgers are better homemade then any fast-food restaurant, and that’s a common fact. IN my opinion The Band-wagon technique is used too often. I’m not against the rhetoric advertising method, I’m just against the fact that it works so well on average Americans.
ReplyDeleteI rarely eat fast food. Maybe once every two weeks...maybe. America is so fat its disgusting. Its upsetting, actually, how well McDonalds can advertise themselves to people. Nothing really draws me to them whenever I eat fast food, I just like the food. I don't really get how a creepy Burger King man can make me think "oh wow, I'm really hungry for that."
ReplyDeleteI don't eat fast food, not only because I feel all it is, is flavored plastic but because their advertisement techniques are not only asad but degrading to the company specially Mc Donald's whatever happenned to the happy clown known as Ronald now you have athletes sponsoring them, isn't America's youth corrupted mentally enough now they have to poison their bodies too.
ReplyDeleteBut in Albania, which has no McDonald?
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